The web allows your business to have unprecedented control over it's public relations material and it's presentation to potential customers...
Managing Your Online Identity
Even if you don't intend to sell products online and are seeking a primarily local market, utilizing a company website to manage your presentation to potential and current customers can result in increased sales.
Ensuring that your image is clean and professional allows most customers to feel comfortable contacting you and highly increases their perception of the quality of your goods or services.
No matter who you choose to design and manage your website, make sure that it is designed without: unusual or overly whimsical fonts (unless they match the tone of your offerings), very large font sizes, large or multiple animations, overly complex or hard to understand navigation schemes, and sound or music. These techniques tend to distract the viewer from your message and more importantly highly decrease your perceived quality and professionalism.
To present a clean and professional image DO:
Work with your designer to create a minimalist page and navigation design
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Use bold type and highlight colors sparingly for key topics
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Make your phone number available
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Use a clean logo limited to a few colors and patterns
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Allow customers to interact with your site by providing a monthly newsletter and a simple contact form
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Ensure consistent page design site-wide
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Utilize high quality (un-pixelated and clear) photographs sparingly and organized on a single page or section to illustrate past work or products
Additionally, you may consider creating a news or press release section if your company or organization produces press-worthy topics (pieces of significant community merit including your products or services). Some organizations my also wish to present information on their environmental awareness. If implemented well, both of these techniques can cause viewers to feel that your organization is a responsible member of the community.
These are just a few techniques we use at ACL Studio to present a consistent and professional image of our clients to their potential customers and clients online. If you're interested in discussing your options further, give us a call at (972) 351-2633.